Everyone claims to sell “advisory.” But what does that actually look like to the customer?

Soul Technology, independent consultants working across the Channel, will interview Greg Finley, from the Royal College of Art, to hear it straight from the buyer.

You’ll hear Greg’s best and worst experiences of dealing with suppliers;  What built trust, what destroyed it, and what genuinely influenced bigger, longer-term decisions.

What makes a partner stand out?
When does discovery feel valuable and when does it feel like free consulting?
Why do some suppliers win on value while others fall into price battles?

If advisory-led selling starts with listening, this is your chance to hear exactly what customers are thinking.

Come and learn how to win, from the customer.