Telecom providers & MSPs already hold vast volumes of customer interaction data, yet much of its strategic value remains untapped. In the age of AI agents, this data becomes a powerful foundation for new service offerings and way for telecom business to build AI offerings for their existing customers.

This session explores how telcos can tap into their existing call recordings and transcripts to identify customer intent, recurring friction points and unmet needs. Utilising these insights to build AI-driven solutions that create a compelling new value proposition for their customers