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Why Exhibit

Channel Live 2026

Why Exhibit

Repositioned As the Essential Community Event for MSPs and Resellers

The traditional trade show is evolving

We’re taking an all-new approach as it remains essential to bring the people and businesses of the Channel together with a platform for education, new connections, and networking. To save you time and expense, we’ve moved to a single day format in London and streamlined to focus on the strategy and growth of MSPs and resellers.

The sector thrives on events that bring us together, and we are delighted to have Giacom joining Channel Live as headline sponsor with a shared commitment to delivering a dedicated event for MSPs and resellers.

London Calling

A fresh location and city, still with excellent travel links to the Midlands and the North, is part of the shift to an essential event for MSPs and Resellers. Tobacco Dock is our new home.

  • Located in Wapping on key routes to major London stations.
  • A more interesting venue with pre-built options for theatres and breakouts, better sound and separation for theatres.
  • A one-day event format lends itself perfectly to the venue and provides better value for both exhibitors and visitors.
  • Attend without the expense, or time of a two-day event.
Tobacco Dock

Attracting more MSPs

Partners want to learn – Our new agenda will be curated, with guidance from our industry led advisory board, to create an unmissable content. The Channel is full of respected and influential thought leaders they want to hear from them.

New reach - We already have access beyond Comms Business’s and Channel Live's database, including 120+ other brands and audiences owned by the Mark Allen Group covering vertical sectors like healthcare, manufacturing, education, property, finance and many more. To further increase our reach we’re approaching external databases/lists, through purchase or other type of agreement. 

The right audience for you

As the core audience for those exhibiting to reach, it is fitting that all attendees who work for MSP or Reseller companies continue to attend with no charge.

However, other service providers who attend Channel Live will now be charged to do so (approximately £1,000 per delegate), unless they qualify as an exhibitor, sponsor or speaker.

SPONSORSHIP OPTIONS   

Maximize your brand presence through a range of sponsorship options both before and during the event
 

ONE-TO-ONE MEETINGS

A brand new app that allows
you to browse the visitor list,
send messages, and take complete
control of your appointments.

COMMS BUSINESS PREVIEW

All exhibitors will be featured in the show preview edition of Comms Business magazine which is distributed to over 20,000 readers, in print and digital formats.


The all-new Channel Live will be an immersive one-day, and community-first, experience. This two-year sponsorship with Giacom secures the future of Channel Live as the unmissable event for MSPs and resellers.

Giacom has been announced as the headline sponsor of Channel Live in a two-year deal that demonstrates a shared commitment to delivering a dedicated event for MSPs and resellers. Channel Live 2026 will be held at Tobacco Dock in London on 10th March 2026.

Read full press release

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