Jabra opens SDK to external pertners

Jabra has unveiled its new partner-driven approach to solve the perennial productivity problem facing businesses across the world. While businesses continue to make significant investment in new technologies, this is having little impact on productivity and customer satisfaction rates, which continue to stagnate across advanced economies. One of the key reasons for the continued productivity problem is that many new business technologies lack embedded analytics, with only around one per cent of data being turned into useful insight.

To overcome this challenge, Jabra has opened up its SDK to external partners so that they can build Jabra data into their UC platforms and so provide detailed, real-time insight into factors affecting call quality. The result is that both end-users and business management can make better-informed and faster decisions that will have a direct impact on knowledge workers’ effectiveness and productivity.

The new partnerships are the fruit of a strategic shift at Jabra, with the company adopting a new ‘Customer First’ approach. This strategy is focused on developing partnerships with companies that deliver proven solutions to the real challenges that businesses are facing today, such as stagnating productivity caused by a lack of real-time insight into day-to-day operations.

At Enterprise Connect, Jabra is revealing its latest wave of partnerships, following last year’s announcement of the partnership with Unify Square. Today, Jabra can announce that UC monitoring experts AudioCodes and Nectar have joined the programme, enabling them to incorporate data from Jabra headsets, enabling IT managers to easily overview and manage Jabra devices within their rapidly growing suites of UC monitoring systems.

As a result, IT Directors and other decision-makers can now analyse the performance of every Jabra headset and quickly identify the root cause of poor call quality, whether it’s due to Wi-Fi router, UC infrastructure, or the individual user’s headset settings.

“Monitoring and troubleshooting UC problems is one of the biggest sources of pain for IT departments, and can take as long as 48 hours just to identify the real root cause of the problem,” said Per Sundnaes, Senior Manager, Product Marketing at Jabra. “This adds significant cost, delays and frustration to already overworked IT departments. Meanwhile, poor call quality has a direct impact on knowledge worker productivity and customer satisfaction.

“By integrating advanced monitoring into the UC ecosystem, we are able to slash the time from hours and days to just a couple of minutes,” continued Sundnæs. “Our partners’ research highlights how problems with UC management and diagnostics is one of the main barriers to adoption. With these monitoring capabilities in place, however, adoption is predicted to jump by 30 per cent, enabling more businesses to embrace significant productivity gains alongside new, more efficient ways of working.”