Nathan Marke, Chief Strategy Officer - Giacom

SMB buying behaviour is shifting as technology becomes more interconnected and increasingly consumed through subscription models. More than half of SMB technology spend is already subscription-based and is forecast to grow significantly faster than traditional product-led purchasing. As a result, businesses are no longer buying individual solutions in isolation but viewing their technology estate as a service.

Giacom's Chief Strategy Officer, Nathan Marke, explores how the move towards Everything-as-a-Service is reshaping the channel opportunity in 2026. The session looks at how channel businesses can position themselves as strategic partners by aligning comms, cloud, security, AI and more into integrated, outcome-led propositions, and how the accelerating intelligence super-cycle is amplifying this shift.

Attendees will leave with a clear understanding of how to adapt their portfolios and positioning to capture a greater share of SMB technology spend and build more predictable, recurring revenue.

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Lucy Green, Founder and Managing Director - Larato

Verticalisation remains one of the most effective ways to improve margins and customer loyalty — but only when executed with genuine market insight. This session identifies the highest-value verticals for channel partners in 2026 and breaks down what customers in sectors such as healthcare, education, retail, logistics and financial services truly need.

We explore compliance requirements, integration patterns and workflow expectations, along with the advisory capabilities required to stand out. Delegates receive a simple vertical qualification framework to help decide which sectors to pursue and how to build credibility quickly without overinvesting.

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AI-generated fraud, voice spoofing and SIM-based attacks continue to rise, making customer protection a critical responsibility for the channel. This session provides a clear overview of the latest fraud techniques, Ofcom regulations and the commercial risks associated with poor compliance.

Partners will learn how to implement fraud controls, educate customers and communicate transparently to strengthen trust and differentiate service offerings.

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James Bolger, Chief Commercial Officer - SimplyAI

This session will include sharing practical learnings from bringing model and infrastructure agnostic Voice AI technology to market, and exploring how MSPs can protect margin and build new recurring AI revenue streams in a hyperscaler-led world.

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AI is transforming how networks are managed and how customer experience is delivered. This session explores predictive maintenance, traffic optimisation, automated provisioning and intelligent QoS. We also examine how AI improves CX through proactive engagement, workflow automation and real-time insight.

The session explains how partners can incorporate these capabilities into commercially viable services.

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Matt Atkinson, Founder and Managing Director - Utelize Mobile

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