1 12:00 Digital Britain - The collision of UC and CC

12:00 - 12:30

The market is seeing two major markets starting to infringe on one another as non-customer facing staff look to get an edge by using Contact Centre tools. People are communicating in the way which suits them, moving between different communications channels at will. In this session Natalie Keightley will discuss the impact of these two markets coming together and why the Channel must be mindful of how this trend will affect their customers.

Natalie Keightley, Solutions Marketing Director , Avaya