1 15:4 5Establishing your value in a changing Channel

15:45 - 16:15

With new entrants to the market and customers increasing demands for a joined up ICT environment, many channel partners are looking to differentiate themselves and establish their value. In a world where customers can buy almost anything online, long-term success in the channel will depend on more than product alone and with so many vendors available to partner with, old and new, choosing the right one can be a daunting task. Alan Mackie will be sharing how resellers can successfully navigate their business and thrive in an ever-changing market.

During this session delegates will learn:

1.       How the channel market has changed and the impact this has had on resellers

2.       How resellers can establish their value and bring this to their customers

3.       Adopting a true UC approach to cater to customer demands

4.       Why flexibility is key to long term success

5.       What resellers should be looking for in their partnerships for a successful channel business

Alan Mackie, Chief Marketing and Product Officer, Gamma