Lucy Green is the founder and Managing Director of Larato, a business development agency that helps technology firms grow by understanding and delivering genuine buyer value. With more than two decades of experience across the technology, communications and media sectors, Lucy has earned a reputation for combining strategic clarity with measurable results.

At Larato, she developed Inside Track, the company’s research-driven market intelligence service that gives resellers and MSPs a clear view of demand, buyer behaviour, and competitive positioning. She also oversees Sales Accelerator, the new extension of Inside Track that applies those insights to help sales teams strengthen performance and generate sustainable revenue.

Alongside these programmes, Lucy and her team design bespoke training and tailored go-to-market plans for UK and European B2B technology companies. Her approach focuses on evidence, collaboration and practical delivery that links strategy to measurable business growth. Under Lucy’s leadership, Larato clients have introduced first-to-market technologies, redefined their value propositions and achieved more than £700 million in new business revenue.