Jonathan Walker is an experienced channel leader known for his clear and practical approach to navigating the shifting dynamics between vendors, partners and the wider ecosystem. His background spans strategic partnerships, commercial development and technology‑driven service models, giving him a strong understanding of how vendor strategies shape partner opportunities.

Jonathan focuses on helping organisations build stronger, more transparent and mutually beneficial relationships with major vendors. He has observed first‑hand how players such as Microsoft, Cisco and AWS are redefining expectations around collaboration, investment and partner success, and how platforms like SASBOSS are influencing the way partners operate and engage across the ecosystem.

Recognised for his balanced and forward‑thinking perspective, Jonathan contributes valuable insight to discussions about the future of vendor strategy, ecosystem alignment and the opportunities ahead for channel businesses navigating a rapidly evolving landscape.