Interactive roundtable discussions provide an extension of the key topics being discussed in the conference programme.
Chaired by our expert thought leaders, they provide a more intimate discussion with our speakers where your participation is encouraged.
Take a seat, join the debate, leave with the knowledge.
Roundtables
Roundtables Sponsored by
TABLE 1
11:00 - 11:45
From Service Provider to Strategic Partner: How MSPs Win on Value - Not Price
Host: Jenna Vreugdenhil - Channel Development Manager, Kaseya
In a crowded and competitive MSP market, competing on price is a race to the bottom. This roundtable explores the industry trends reshaping client expectations and how forward-thinking MSPs are repositioning themselves as strategic partners. Join us to discuss practical ways to increase value perception, strengthen client relationships, and drive sustainable growth.
From Service Provider to Strategic Partner: How MSPs Win on Value - Not Price
Host: Jenna Vreugdenhil - Channel Development Manager, Kaseya
In a crowded and competitive MSP market, competing on price is a race to the bottom. This roundtable explores the industry trends reshaping client expectations and how forward-thinking MSPs are repositioning themselves as strategic partners. Join us to discuss practical ways to increase value perception, strengthen client relationships, and drive sustainable growth.
12:00 - 12:45
Beyond Connectivity: APIs, AI and the Programmable Future of the Telco Channel
Host: Simon Leather, Solutions Director at BT Wholesale
Theme: Winning in a Crowded Market Through APIs, AI and Infrastructure Advantage.
12:00 - 12:45
AI for SME - Real customers, real deals, the reality of selling AI to SME customers
Host: Dave Reynolds, Managing Director, Xelion
How is AI really being adopted in the SME market? Join the Xelion team to explore the realities of AI deployment, hear lessons learned from live customer environments, and uncover the solutions that are delivering real results for today’s businesses.
13:00 - 13:45
Navigating the evolving cloud landscape: Building a strategy for growth
Host: Ashley Butcher - Director of Strategic Partner, Cloud & Security, PXC
12:00 - 12:45
What is the M2M / IoT opportunity for the channel?
Host: Adrian Sunderland, CEO, Jola
Adrian will pose key questions to establish how big it is and who the eventual winners will be and why. What is the opportunity for the channel?
How important is IoT to your current growth strategy? Which industries or verticals are you seeing the most demand from? How is it liked to the PSTN Switch Off? What is the recurring margin potential from IoT? Are there any risks? What partnerships are critical to making IoT viable for you? Who is making serious money from IoT? In three years’, time which MSPs will be the winners in this market and why?
14:00 - 14:45
IP Transformation – Making the Switch Smooth
Hosts: Gavin Jones, Director, Wholesale Partners at BT Wholesale
Joanne Jones, Senior Manager, Emerging Accounts at BT Wholesale
Theme: Grasping the PSTN Switch-Off Opportunity
14:00 - 14:45
The Future of AI Agents & Human Collaboration by Professor Andy Pardoe
Host: Professor Andy Pardoe, AI Consultant, Boom
This roundtable to cover the current agentic approach, but look forwards (reflecting on what Boom is already doing as a case study example - without being too sales focused), as well as exploring areas of human-machine interaction, the technical capabilities but also the human behavioural changes. What this means for the future of work for humans and the benefits (and challenges) for organisations leveraging this type of capability.
15:00 - 15:45
The evolution of Voice: Automation, AI and the intelligent contact centre portfolio
Host: Graham Kedzlie - Director of Resellers and Voice, PXC
