Channel Live -The MSP and Reseller Event

The traditional trade show is evolving and Channel Live is disrupting the event space with a richer, more immersive, community-first experience. We have listened to attendees, previous exhibitors and other stakeholders to completely refresh the event for the key target audience for Channel suppliers – MSPs and Resellers and their customers.

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2026 features a restructured conference, more networking spaces, roundtables, one-to-one meetings and post-show party.
Channel Live remains free of charge for MSPs, resellers and qualifying partners to attend.

Relocating for a One Day Event

Channel Live is moving to Tobacco Dock in London and an exciting new venue, already popular with technology companies such as Google Cloud for their partner events. A fresh location and city, still with excellent travel links to the Midlands and the North and a more interesting venue with pre-built options for theatres and breakouts, including better sound and separation for theatres.

With a single day programme of more targeted content and opportunities for MSPs & Resellers, this will provide more of a comprehensive and joined-up approach for all involved and a day event that can not be missed.

Quest for New Attendees

How can we attract more MSPs to the show?

Partners want to learn – what are they missing out on? What do they need to know? Our new agenda will be curated, with guidance from our industry led advisory board, to create an unmissable content. The Channel is full of respected and influential thought leaders they want to hear from them.

New reach - We already have access beyond Comms Business’s and Channel Live's database, including 120+ other brands and audiences owned by the Mark Allen Group covering vertical sectors like healthcare, manufacturing, education, property, finance and many more. To further increase our reach we’re approaching external databases/lists, through purchase or other type of agreement.

New Conference Structure

3 Theatres, each with a core theme and targeted audience.

Business Stream - Aimed at CEO, CFO, COO, MD, Owner
Telecoms & Mobile Stream – Aimed at CRO, CSO, Sales Director.
IT & Infrastructure Stream - Aimed at CTO, IT Director.

This separated approach allows us to better target a broad range of MSPs and Resellers, rather than a single all-encompassing agenda or message.

Streams will target individual decision makers within MSP & Reseller companies more precisely. Whether they are looking to grow their businesses based upon their sales approaches, are responsible for implementing new solutions, or are in need of market information, trends or advice about how to grow organically or by mergers or acquisitions.

Free for MSPs and Resellers to Attend

As the core audience for those exhibiting to reach, it is fitting that all attendees who work for MSP or Reseller companies continue to attend with no charge.

However, other service providers who attend Channel Live will now be charged to do so (approximately £1,000 per delegate), unless they qualify as an exhibitor, sponsor or speaker.

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EXHIBIT AT CHANNEL LIVE

VENUE & OPENING TIMES

The all-new Channel Live will be an immersive one-day, and community-first, experience. This two-year sponsorship with Giacom secures the future of Channel Live as the unmissable event for MSPs and resellers.

Giacom has been announced as the headline sponsor of Channel Live in a two-year deal that demonstrates a shared commitment to delivering a dedicated event for MSPs and resellers. Channel Live 2026 will be held at Tobacco Dock in London on 10th March 2026.

Read full press release

New Packages start at £9,500

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